|Book:||You Can Sell|
|Number of Pages:||328|
WHY I READ THE BOOK
The book caught my attention as soon as it was up on Blogadda – for one, it was just in line with my work profile and other, I am a sucker for self-help books. Who doesn’t love a well experimented and oft taken path to perfection? Self-help books, as often misinterpreted are not the easy way out for dummies. On the contrary, they are a means of knowledge sharing and evolving as a group.
To give you an idea about my work profile, I am involved in client engagement, from the requirement analysis to project completion phase and my work revolves around a lot of sales processes happening in my organization. I saw an opportunity to better myself at these processes and who wouldn’t grab a free hands-on training from THE sales guru?
WHY YOU SHOULD READ THE BOOK
As Mr.Khera puts it, everybody is a salesperson at some point of time. You need not explicitly be into the sales domain to identify yourself as a sales person. If you are a student seeking admission, you are selling your resultsheet to your college. If you are a writer, you are pitching your draft to your publisher. If you are a homemaker, you are competing to be the best host in your social circle and yes ma’m, that makes you a sales person selling your hospitality skills to social contacts. (Err…I honestly didn’t want to sound so medieval finishing schoolesque. Nevertheless, you get the idea!)
After reading this, now if you are wondering ‘How in the world am I a salesperson?’ You’ve gotta read this book to find out!
The book consists of 31 chapters each dealing with different aspects of selling – which is defined both as an art and a science. The author sets the tone for the talk in the book from the Preface itself. What I like about self help books is that it has a lot of motivating anecdotes. This one too has them, and coming from Mr.Shiv Khera, they give a feeling that even successful people have had their fair share of a learning curve before becoming an authority in their field.
The author starts from What is Selling? Well if you want to learn something, the very basic thing is to know what you are learning. He says that those into Sales are not there by accidents. They choose the profession and then excel in it by following a few set of rules which when combined with ethics and logic give fantastic outputs. He gives the readers a well defined action plan after taking him through the basics and ends on a very alluring note that ‘You can sell’!
Each chapter has in depth discussion on its topic (For example : What buyers need and want). The chapters throught the book describe how giving the best to your customer should be your prime objective rather than earning money (which eventually follows 😉 ) The salesperson should always be looking for a win win situation for his firm and the customer. It delves hugely into the buyer psychology and offers insights into how can one create the need for his product when he sees that there is no possible way people may want to buy it.
It focuses on the communication that should go on between the sales person and the prospect – at the time of pre-sales, sales and post-sales. Sales deals are basically relationships that you build over your career and go a long way in establishing your brand in the market.
There are assignments at the end of each chapter for evaluation of your learnings from it based on your own professional setting. I had quite a time scratching my brain over it. The assignments help one get to know – kinda like the SWOT analysis – where he stands.
WHAT I LIKED
I liked the simple narrative, well defined chapters and flow of the tutorial style lessons. The quotes used to illustrate a point are spot on.
To quote an example :
“Winners make it in spite of problems, not in absence of”
WHAT I DID NOT LIKE
Well, the book does get a bit repetitive as the chapters progress. I guess it is a strategy followed by most motivational speakers to imbibe the thought process in their audience.
IN A NUTSHELL
The book is worth its money. The advice therein is golden. Just start from now, be consistent and success follows. Those into sales, aspiring MBAs and self help book lovers should absolutely read it.
A tip for reading the book : Refer it time and again even after you finish reading it. Write down all the exercises in a notebook and analyse your present standing vis-a-vis that from the book. Practice what is written……you won’t believe the results I got after putting this book in practice have kept me from posting this review since long 🙂
Reap the benefits of a seed well sown, a deed well sold!
Credits : Book Information – Flipkart.com
This poem is inspired by Magdalena’s poem The Erring Arrow . I had written a version in the comments section, which is somehow lost now 😦 It ain’t coming back, but for a miracle. I have written another version, from the theme I remember. Pliss to critique. This is kinda my first foray into a literature term called Enjambment.
They don’t see
my heart burning in reflection
of the fire in the wild.
The child in me,
Parched with thirst
The erring arrow was to kill,
It fulfilled the Almighty’s will
where they see, the fire;
the solemnly burning pyre.
The cycle of creation,
My seemingly erring arrow
is the hope for a happy ‘morrow.
An aftertought : This poem fits into the Holi theme no? Happy Holi everybody! May good win over bad in your lives always!
Gee, I feel very sheepish to have put the project on hold like this. Anyway, this is a floating composition based on ZNMD’s awesome poem, Zinda Ho Tum by Javed Akhtar. I can’t fill in his shoes or have the refinement his words have, but these came randomly to me while commenting as an Alpha user on the site we are developing. Here they are –
jaan kar bhi anjaan ho,
to zinda ho tum.
toot kar bhi pure ho
to zinda ho tum.
registan ki me ret ke zarre sa tapna seekho,
bawandar si taqat rakhkar thandi hawa sa baho tum.
dilo me bechainiyan leke chal rahe ho,
to zinda ho tum.
bechainiyon ko jeene ka sabab bana sako,
to zinda ho tum!
I have an on-off association with Astronomy. I can’t claim I’ve got even amateurish skills, but I make it a point to take a sneak peak at the mighty sky when I am informed of some once in a lifetime celestial events. In 2010, I enjoyed the Geminid showers with a very bugged and sleepy DeeDeeTweets. Last year, I enjoyed the Lunar Eclipse with a spiritual tilt along with the regular astronomical hoopla over explaining friends that Eclipse is not a Twilight series movie but a scientific phenomenon, and then diving into 4th standard Geography/Science. Lunar eclipse and moon have found reference in popular culture too. I loved this song from Bandini which incidentally played on the radio then. Such simplicity. She gently reprimands the moon saying ‘tohe rahu lage bairi’ 🙂
Normally in conversations with friends, there have been a lot of goofups where I pointed at Venus and said it is Jupiter and vice-versa. Thankfully, they don’t notice 😉 I was at my wits end once. When I came from office and saw the bright Venus shining near the moon; and when I stepped out to get some grocery, there it was again, in an entirely different direction. I was flummoxed and looked to check on the original, thinking this was an imposter 😛 There it was! It was a case of “Mai Teja hu, mark idhar hai” (Read “Mai Venus hu, moon idhar hai”). Then saneness set in as I realised that the mighty Jupiter and Venus, both were making apppearance at the same time. And this week, there are gonna be 5 members of our solar system attending the customary taaron ki mehfil in the night sky. Technically, they can be labelled as guests, considering they are planets 😛
Here are the astronomical details and timings. Heavenly bodies….. they are very particular you see 😉
Excitement is building with respect to planets in Earth’s sky. Jupiter and Venus are edging toward a spectacular conjunction in March 2012. Mars is getting bright and will join up with Jupiter and Venus as soon as darkness falls in late February! This month, three planets – Venus, Jupiter and mars – conspicuously stage themselves in the February 2012 evening sky, while Saturn more modestly displays itself in the predawn hours. Mercury, the shyest of the five visible planets, will put on a good showing after sunset during the last week of February.
Source – Earthsky.org
Note : This is a rant.
Writers are dreamers. They keep talking big things. They see the world in a different way. They unnecessarily romanticise things. They do not pay attention to real life and take shelter in imagination. Writing is an escape from the reality. Writing can only be a part time hobby. Nobody can be a serious writer and manage other stuff like job, business, household life. Writing is the passion of the extreme rich or the extreme poor.
How many times have I heard these sentences? Writers are dreamers. That is correct. They do see potential in everything. In a way, writers are innovators, conceptualisers, pioneers. A quality necessary for every entrepreneur and businessman. They don’t talk big. They want to enjoy each and every creation of nature, every emotion a human being can feel. They do not romanticise things – they just see simple things in life with a child-like awe. They just want to live life to the fullest. This enables them to be happy always.
It also leads to a certain nonchalance. Like the song says, “Gham aur khushi me farq na mehsus ho jaha….” This nonchalance, also called equanimity by the more spiritual, makes them efficient in their daily work. Writers react the same to any situation they face. They say ‘Wow, so this is how it feels!’ and go make a note of it. They observe themselves and their life as the unbiased observer mentioned in our physics textbooks. This doesn’t mean they escape reality. They face it with the detachment of a monk.(I have come to love this word 🙂 ) Writing is then, meditation.
Writing is the dessert, the goodie one enjoys after having a dinner filled with daily routine, awesome work day and family time. It is not really an escape from life, but discovering the realities of life. I have heard people exclaim, ‘Oh writing? It requires a bohemian lifestyle no?’ It doesn’t! Look around and one does find a part writer in every person – be it writing funny sticky notes for roomies, students forgetting mugged essays and composing one runtime, techies writing interesting mails as their status, people on Facebook/Twitter, a housemaid forgetting lines of the song she is humming and then making it up.Have you ever noticed babies? They have a funny habit of making limericks about anything they see.
Writing is a way of life. An essential skill for everyone wishing to make a mark in their field. Writing is a stress-buster. Writing is a negotiator. Writing is a rescuer. You name anything and writing is it. (That is the skill of an engineering student eh? To justify anything :P) So yeah, to sum up
WRITING IS NOT AN ESCAPE!
A poet from a country which has freedom of artistic expression may not choose to publish his work (for whatever reasons, say personal); while there would be an artist struggling to get his work published in the less free regions of the world. I sat pondering on this for a while and then the idea of this post came from the word Paabandiyan, which means restrictions. Every word has a relative meaning from person to person. So does Paabandiyan.
A picture of two friends from an old era came to my mind. Say from Chanakya’s period. They both studied at Nalanda. One wants to finish his studies and head to Himalayas to explore the deeper questions of life. While the other, wants to finish his studies and head home – and get married to his fiancée. The first friend finds it very amusing of his friend to walk into worldly ties willingly. His own family has been appealing to him to stay back. These ties are suffocating him. He wants to be free, while his friend wants to embrace them happily. To the world, he would be forbidden to be a part of society as a monk. But to him, he is willingly giving it all up. At this moment, ‘restrictions’ ceases to be true to its negative connotation and is just a hollow word. And hence, the poem says – There are many forms of restrictions, some voluntary, some enforced. To the world, the Paabandi is for the monk, who won’t be allowed to live in the society. While to the monk, the Paabandi is his family’s insistence on staying back and getting married.
paabandiyan to kai hain,
kuch chahi, kuch anchahi.
ek hain,chahte hain azaad hona,
aur ek, bandhano me bandhna
kahi ek kadam bandhe jeevan ki dor,
aur kahi door ek jogi chala himalay ki or,
paabandiyan to kai hain,
kuch chahi, kuch anchahi.
Image credit : www[dot]myopera[dot]com, www[dot]fineartamerica[dot]com
Quite an eventful week. Watched Agneepath. Apart from that, no respite from worldly tasks. I am trying to take out 15 minutes every morning for this section. This is an attempt to gauge the feasibility.
Nadaan dil sabb kuch paana chahta hai,
waqt ke panno se akele bhidna chahta hai,
kitabi keeda almaaria ulatna chahta hai,
shayar ye deewana kalam ka saath chahta hai,
kya kahen janaab, bas khwabon ka sahara hai,
rozmarra ki zindagi me uljha dil bechaara hai.
5 mins to type, 5 mins for the pic. Works, I guess. 🙂 I do not know what this conveys, but rhymes well 😛
Image courtesy : http://www.artgalleryimage.net